The elements of content strategy by erin kissane, 2010, a book apart edition, paperback in english. Nov 05, 2012 this excerpt from karen mcgranes new book, content strategy for mobile, will help you get started. I started active voice after leading a content strategy and ux consulting company for nearly a decade, where i saw the messy insides of all kinds of tech, product, and design teams. Mar 08, 2011 in the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. Kissane explores the roots of content strategy, as well as the methodologies behind the work. Apr 04, 2016 from understanding the business value of content to making smarter decisions about what content to use and when, this book is a delight to read. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. Erin kissane content strategy is the webs hottest new thing. About a book apart we cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. Join host kristina halvorson and guests for a show dedicated to the practice and occasional art form of content strategy. This book has a bit of everything from start to finish in working on developing and rolling out a content strategy project. Standards 100150 pages, available in paperback and ebook and briefs 5070 pages, available in ebook only. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. Jan 17, 2011 a lot depends on who you are and what sort of content strategy youre interested in.
This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. A book apart publishes highly detailed and meticulously edited examinations of single topics. Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. Basic principles read this chapter online the craft of content strategy. Karen mcgrane you dont get to decide which platform or device your customers use to access your content. Im the founder of active voice, a leadership development company on a mission to make work culture better for everyone. Why writing a book is the best content strategy youve never.
The elements of content strategy 2010 edition open library. The second edition provides a good general introduction to content strategy, with a deeper discussion of markup and tools than found in other introductory books. Til then, make do with my book, content strategy for the. Erin kissanes book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to content strategy, the kinds of work that content strategists do, and the kinds of pitfalls to look out for as a content strategist. Its going to be called the elements of content strategy, and it will be published by a book apart in early 2011 if a book apart hadnt been interested in this project, it wouldnt be happening. The elements of content strategy brief books for people who make. Content strategy for mobile three ways from sunday zeldman. Listen in as they discuss hot topics in digital content and share their expert insight on making content work. No selection from content strategy for mobile book. The award for brevity aptly goes to erin kissane for her title the elements of content strategy, weighing in at a concise yet somehow. The book start with why by simon sinek is a great book about how great leaders inspire everyone to take action.
The components of content strategy linkedin learning. Everything you say here about content and content strategy can apply equally to the creation of a book. There are products available such as luke wroblewskis mobile first, aarron walters designing for emotion, ethan marcottes responsive web design and jeremy keiths html5 for web designers. Does your facebook content strategy begin with this crucial. Erin kissane is not just the perfect person to tell us how, shes still in the trenches doing it everyday, but now shes written a treatise on just how it gets done, the elements of content strategy. In my copy, the first four chapters are covered in notes. We are delighted to present the third volume in the a book apart series. Read the elements of content strategy by erin kissane online. Why writing a book is the best content strategy youve. Acknowledgements ive been blessed by the support of so many colleagues and friends over the course of my career, but never more so than during the writing of this book. A compelling read for both experienced content strategists and those making the transition from other fields. Kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. Science of influential web content, colleen jones not just.
My new book, the elements of content strategy, was published in march of 2011 by a book apart. Necessarily, the content strategist must work to define not only which content will be published, but why were publishing it in the first place. A book apart the elements of content strategy designing. Instead, our discipline rests on a series of core principles about what makes content effectivewhat makes it work, what makes it good. Content strategy is boring and thats ok brain traffic. Content strategy for the web, kristina halvorson the industry standard primer clout. Explore content strategys roots, and quickly learn not only how its done, but how you can do it. Its a proliferation of devices, platforms, and screensizes from the tiniest dumb phones to the desktop web. A book apart publishes detailed, meticulously edited examinations of single topics. Asking right questions is the key to discovering the your true self. Feb 11, 2014 10 must reads for content creation and strategy. Mobile isnt just smartphones, and it doesnt necessarily mean you are on selection from content strategy for mobile book.
A book apart the elements of content strategy designing the. Keep your favorite beverage warm, and look great while you sip. Authority begins with great ideas, a solid content strategy, and a. A solid content strategy is key to delivering a compelling user experience, whether its a. Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. May 16, 2019 scott kubie is the lead content strategist here at brain traffic and the author of writing for designers from a book apart. The first section of this book is organized around these fundamentals. Fifteen percent of sales of karen mcgranes content strategy for mobile and other a book apart books sold today will go to the red cross in its effort to aid victims of hurricane sandy. Scott has focused on the content side of digital experiences since 2009, and was the first ux content strategist at wolfram research. A book apart is a quality online store of books and resources that discusses essential and emerging topics regarding web development. Jan 01, 2010 im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives. Erin kissane author of the elements of content strategy. More than likely, youll read a section of this book, put it down, work on your content strategy, pick up the book, and repeat.
Promo code, save on the elements of content strategy book by erin kissane. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. Your content needs a metadata strategy story needle. She also cites metadata strategy in her widely read book on content strategy. Today, theres an everexpanding treasure trove of insightful, forwardlooking resources to refer to. We are delighted to present an excerpt of the elements of content strategy by erin kissane a book apart, 2011, published today. How do you know your companys voice if youve never even thought of it before. You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of.
May 31, 2017 yet almost a decade ago, kristina halvorson explicitly cited metadata strategy as one of a number of contentrelated disciplines that deserve their own definition in her seminal a list apart article, the discipline of content strategy. Very often i find that books appearing in the empowermentpersonal growth field, or from various coaching disciplines, are nothing but fluffedup advertorials for the authors speaking career or seminars. Keep an eye out for the march 8 release of erin kissanes brilliant the elements of content strategy from a book apart. Even if youve never entertained the idea of writing a book, dont rule it out. Chapter 2 elements of content strategy a book apart.
And what does the content renaissance mean for you. This should also be used in other parts of life apart from just becoming a better writer. The original edition of this book was published in 2002 and was the first book to specifically address content strategy as a discipline. Content strategy plans for the creation, publication, and governance of useful, usable content. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Perfect for people who design, write, and codeand everyone in between. To do content strategy, defined as the planning and leadership of content projects and online publishing endeavors, is to run point. Mar 29, 2018 the content strategy podcast is a show for people who care about content. The elements of content strategy brief books for people. We cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. Read the elements of content strategy, enjoy it erin is a hell of a writer, and go make the web better. The goal of every title in our catalog is to shed clear light on a tricky subject, and do it fastso you can get up to speed and back to work. A content book apart august 18th, 2010 yes, content strategy is a real thing that real clients and employers really need. The classic writers handbook, this gives you the golden rule for writing and.
Necessarily, the content strategist must work to define not only which. Content strategy was important in 2011 because most content on the internet was a gigantic, userhostile disaster. A book apart, read the elements of content strategy book for free. Just over eight years ago, we published the third title in our collectiona book that would change the content strategy landscape for years to. The elements of content strategy brief books for people who make websites, no. The term has been particularly common in web development since the late 1990s. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. Erin kissanes book, as a primer on content strategy, will provide you with a short as an information architect, ive. Apr 23, 2017 even if youve never entertained the idea of writing a book, dont rule it out. The elements of content strategy brief books for people who. A book apart, read the elements of content strategy book. Sep 19, 2018 the elements of content strategy by erin kissane also available from the publisher, a book apart, possibly cheaper.
Today, content strategy for the web is considered the gold standard for content strategy literature and is credited with creating the foundation for what is now a rapidly evolving industry. You dont get to decide which platform or device your customers use to access your content. Two years ago, there wasnt much out there about content strategy. Back in the webs pleistocene period, i received an email from a young content strategist. I especially loved the questions it asks you to consider for your situation when working on each part of the strategy. Are an interaction designer or information architect and want to expand your niche a bit. You probably realize now that the crucial 1st step here is knowing your companys voice. Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi. Both are the perfect size in terms of subject depth and coverage for topics ranging from technical to theory. And i imagine erins book will sit faithfully in service on my.
Content strategy refers to the planning, development, and management of contentwritten or in other media. Does your facebook content strategy begin with this crucial 1st step. Our ebooks support kindle, ibooks, nook and most other readers and devices. We still have to make the argument for content strategy, now more than ever. A book apart, brief books for people who design, write.
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